Dear Mr. W:
You wrote:
So here’s another that cropped up today. I am a newsletter publisher and today I revealed my site’s new frock, and invited all and sundry to comment.
Right at the top it says…
All newsletters are not created equal.
Some get read, and others get tossed away unread.
Which would you prefer represents you?
I am told that it should read…
Which would you prefer represent you?
What say you?
This is tricky. The way the sentence is written, represent is actually an infinitive. The infinitive never takes s. You could write the sentence “Which would you prefer to represent you?” In most constructions the infinitive uses the word to, sometimes following a verb the to is optional. That is the case here, so represent is the better of the two.
However, normally following the verb prefer, we keep the to or else change the verbal to a gerund. For a bit more on this see “Inifinitive” in the Grammar Slammer glossary or go to www.englishplus.com/grammar/00000078.htm.